Production
Photography is production, not just a matter of waiting for the right moment to occur, we cause the conditions for the right moment to happen. It involves orchestrating many elements, lots of communication, ensuring timeliness, distilling the client's brief, and, above all, being mindful of the budget.
On the creative side, I'm passionate about storytelling and transforming the creative brief into a photograph that lives in various environments, from social media to print or in-store displays. I assist clients in selecting the right model, teams, and even the appropriate color palette to bring their vision to life.
I began my career as a fashion photojournalist, which required quick thinking, and over the last decade, I have achieved international recognition and published a bestselling photography book. This determination translates into experience and efficiency, enabling me to quickly discern what works and what doesn't. Consistently delivering high-quality and fresh work.
My passion and focus is to capture the ever-changing and temporal nature of photography because, although we create an image, it takes on an entirely different form when it becomes still.
I offer casting support, production, and a dedicated team for your commercial shoot.